The MISS BAHA INDIA Pageant is a National Tribal Event channeling the beauty pageant entertainment industry as an effective tool to promote tribal awareness.

Because many people admire and aspire to be a beauty queen, Rusicaa Group, India, believed beauty queen would be good and effective advocates of worthy causes. To give life to this vision, Rusicaa Group started organized and launched in 2014 The MISS BAHA Beauty Pageant, also the official annual magazine “BAHA” Magazine, a beauty event whose objective is to have its candidates and winners actively promote and get involved in the growth of the tribal community in the global platform.

Apart from a strong emphasis on Tribal community, MISS BAHA also aims to showcase and promote various tribal talents like tribal cuisine, lifestyle, issues, etc.

Every year, more than 250 tribal girls participate in the audition round from all over India and get selected 25 delegates from the grand MISS BAHA finale event, to compete in beauty and knowledge of Tribal Lifestyle and community.

The winner of MISS BAHA will serve as the Ambassador to Tribal Girls as Beauty Queen.

MISS BAHA continues to build its reputation as the most relevant and worthwhile beauty event on the National platform, setting a legacy of beauty and responsibility.

“Hidden Beauty of Tribes”

 The pageant is a search for the most beautiful women of the Nation to serve as role models dedicated to upholding the advocacy to preserve and restore our Tribal identity.